Brand YOU Starts with Why

Ah ha! You have a personal brand whether you choose to take control of it or not. As more people find themselves working as independent contractors or entrepreneurs, there is an increasing realization of the importance of taking control of our personal brands. It’s in the taking control of your brand, however, where it becomes apparent that a strong and effective personal brand is a LOT more than websites and marketing. It’s easy to jump in and set up a personal marketing plan – to figure out what events to attend or set up, to put up a website and do some work sorting out which social media applications you “click” with best. That’s because these things are “what” we are doing. Until these “what” activities are built on a solid foundation of  ”how” and our own very personal “why”, our personal brand is in real danger of being unclear and/or empty to others… and even worse, being nothing more than busy work to ourselves. If you’ve forgotten to do some work in figuring out “why” you’re doing what you’re doing, your brand is in real danger of confusing others. or empty to others… and even worse, being nothing more than busy work to ourselves. If you’ve forgotten to do some work in figuring out “why” you’re doing what you’re doing, your brand is in real danger of confusing others." target="_self">Read the rest...