How To Establish Yourself As A Credible Expert

A big part of personal branding is in knowing and defining yourself and your niche audience.

Your goal is to connect authentically with the people you can help.

Establishing yourself as an expert isn't about false and overinflated claims - it's about using opportunities to share your knowledge with your audience. Most people I've met have difficulty in promoting the skills and knowledge they have. They undersell themselves and are reluctant to toot their own horns.  My job usually becomes one of helping people find or create venues that will allow them to share their knowledge and passion with their audience. Sometimes I even have to convince people that there is an audience! Read more