Stop Avoiding Technology: A Tip From the Sales Diva

Last night I had 2 events that I wanted to attend:

• A savvy, sassy butt-kicking from Kim Duke, The Sales Diva, and
• A discussion evening about the importance of eliminating the clutter of overcomplication from our lives.

Anyone who knows me knows that only a significant, catastrophic event would keep me from seeing the Sales Diva – IN PERSON – so it was really no contest (and she’s great in person, BTW. Look right for the link to her website). Kim gave a number of tips about what we absolutely must stop doing to truly become Sales Divas. My personal favourite was #2: Stop Avoiding Technology. Anyone with anything to market absatively posolutely needs to be maximizing the opportunities for creating a community of rabid followers (another Sales Diva-ism).

But doesn’t getting in to all of this online technology violate the rule of Simplicity?

I bet I'll say, "No".